Tips to Optimize your Google My Business listing

Google My Business (GMB) has become the center of its digital universe for all those companies that offer services locally. For these types of companies, GMB is a platform for access to the network and a business card for your customers and those who can find them on the Internet. Google increasingly relies on My Business content to rank businesses and constantly update your platform introducing new tools and utilities, that is why every SME must take care of its presence on this platform.

Google My Business is one of the best platforms for companies to gain visibility, with these tips it is possible to optimize your profile and obtain better results

However, it is not enough to have a profile on the platform, it is necessary that this profile be as optimized as possible, if you want to attract new customers and that they stop to explore the services of the company. But how do you optimize a Google My Business profile? This process requires a bit of work and requires that:

-Create a Google My Business account: This, of course, is the logical first step, without a Google My Business account, there will be nothing to optimize. To create the account, just go to Google.com/business and sign in with a Google or Gmail account. If possible, use your company account.

Create GMB page

-Fill in the profile completely: Another simple step, but the number of companies that leave blank spaces or forget to fill in the entire profile is incredible. For the business to appear in the list of local companies, no data should be left unfilled.

GMB Profile

-Description: The description of the company is one of the most important data. Google will create a description, which appears below the company name and over which the user has no control. However, there is another description, which appears below the testimonials, that it is possible to configure. It offers a space of 750 words, where you can use keywords.

Profile description in GMB

-Choose the categories: It is very important to choose the correct category, since 84% of users who find a company's GMB profile do so through Google searches. When choosing a category, Google offers a series of benefits, which the user can choose to make the profile more attractive. Multiple categories can also be added.

GMB Categories

- Add Products and services: This section allows users to see first-hand what the business offers. When adding products and services, it is again important to fill in all the information fields: name, description and price. Google can display your services within the categories section of the GMB profile.

Services in Google My Business

-Contact information: This is another important point, so you should be as meticulous as possible. Indicate the business hours and also indicate any special hours (holidays, weekends ...).

Contact at GMB

-Pictures of the company: The photos of the company are one of the aspects that will attract the most attention of users. Any user can upload photos to the account in their comments, so you must make sure that the photos that you upload are of the highest quality. For the profile photo, you must use the company logo, for the rest you must use your own photographs, which are not from stock and that represent the business. To optimize the profile to the maximum, the ideal is to upload a photo every seven days.

Images in GMB

-Activate reviews: When a user searches for a business on Google, they usually select those with the best reviews. To activate reviews on GMB and Google Maps, the account must first be verified. Once done, customers can be asked to review when they visit the business or its services.

Reviews on GMB

-Activate messages: This option allows users to send messages to the owner's mobile phone from the GMB or Google Maps profile. For this option the personal number will not be used, but a number will be created through the Google Allo application.

Activate messages in Google My Business

-Have an active profile: A common problem is having an optimized but neglected profile. It is important to keep the profile active, updating the information, publishing offers, testimonials, success stories and articles.

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